Custom Application
Development Company

Ideate a new product, develop it, and take it to market. Get a high-performing team that delivers results in line with your product vision.

Talk to us

Bring a winning product to the market and improve it through a cycle of iterative development.

Ideate 01

Discover 02

Plan 03

Design 04

Prototype 05

Test 06

Build 07

Launch 08

Repeat 09

From concept
to release

For the past 15 years, software product development company has been building viable solutions to customer problems. We create rapid prototypes to get early user feedback, design an excellent UI, and create an MVP to validate your idea on the market.

Product discovery

Come up with a product that can power a viable business. XED works with startups and early-stage companies to refine their product ideas. We dive deep into user problems and determining the best way to solve them.

Market & Competitive Analysis

Low-fidelity wireframes

User Journey Maps

Design Concept

Prototyping

Build a prototype to see if it meets the needs of real customers. We design a sample version of a final product. It allows you to explore ideas and test your concept with users before launch.

A clickable prototype

Proof of concept

UI/UX design

Refine the design so it provides an exceptional user experience. We’re obsessed with delighting users, so every product element is designed to be usable, efficient, and fun.

Refined UI/UX design for a web or mobile application

AI-assisted MVP development

Get a workable set of features out in front of customers to collect feedback and learn. Minimize the risk of creating something people don’t need. Save up to 90% with our proprietary AI framework.

A finished fully-functional product

Save up to 90%

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Tackle the risks
upfront

The purpose of the product discovery – the first stage in our full-cycle product development services – is to tackle risks before writing a single line of code. During the discovery phase, we separate the good ideas from the bad to find a solution that is worth building.

Value risk

Discover a solution that users will choose to use and pay for.

✔A prioritized product roadmap

Usability risk

Make sure your target audience can figure out how to use the product.

✔Designs based on UX research insights

Feasibility risk

Assess if a product can be built with available tools and experts.

✔Required technical documentation

Business viability risk

Make sure a product fits your budget and works for your business.

✔Effort estimate & schedule

Start a discovery phase

Problem

Does the challenge you are trying to solve really exist? We use the Design Thinking methodology to discover user needs or pain points, identify gaps in competitor products, and come up with unique solutions that the market is missing.

Solution

What solution will satisfy customer needs and works for your business? Use the most cost-effective methods that consume minimum time to build an early product version. All so you could spend less on development and validate the idea quickly.

Product development is about discovery and delivery.
The goal of discovery is to develop the right product. The goal of delivery is to develop a product in the right way.
You can count on us to do both.

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Software product development services in your industry

15 years of experience

XED has been providing software product development services for startups, scale-ups, and enterprises since 2009.

AWS Select Services Partner

We focus on cloud-native tech to cut costs, improve scalability, and security. AWS partnership unlocks resources and support for our clients.

180+ successful launches

XED has launched almost two hundred products – mobile apps, web platforms, SaaS, and Progressive Web Applications (PWA)

9/10 customers recommend us

We strive to build strong, long-lasting relationships with each and every client. That's why, XED averages 4.9/5 stars on Clutch review aggregator.

Create a winning product
with MindK

Use our software product development services to release a solution that is worth building.

Get in touch

Custom Application
Development Company